FORM MEETS DYSFUNCTION

The first product prototype was made from cheese. It aged poorly—so did the timeline.

✗ FAKE
Product prototypes are made from many materials, such as clay, foam, wood and plastic. There is no record of a first prototype made from cheese.

More Form Meets Dysfunction facts

The first “skeuomorphic” button was made to comfort people who feared rectangles. Design is mostly emotional support.The first brand’s secondary color was chosen by a dog. Which is why it looks oddly confident.The first font named after a city was called “Riga Bold.” It made every sentence sound like it knows your secrets.The first design critique was delivered in a sigh. And the tradition continues globally.The first “brand voice” guideline included “sound confident even when wrong.” So… modern marketing.The first design brief was: “Make it pop.” The rest was interpretive suffering.See all Form Meets Dysfunction facts →

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