FORM MEETS DYSFUNCTION

The first brand’s secondary color was chosen by a dog. Which is why it looks oddly confident.

✗ FAKE

Brand colors are chosen by designers and marketers, not by dogs. The claim is a joke.

More Form Meets Dysfunction facts

Helvetica is one of the most widely used typefaces in the world — the font equivalent of a black t-shirt: looks good on everyone, thrills absolutely no one.The first accessible design guideline was: “Don’t be rude to eyeballs.” Somehow, revolutionary.The first icon for “share” was a tiny bird whispering secrets. Now it’s three dots of consequence.The first brand color called “Confidence Green” was harvested from envy. Marketing is alchemy.The color black was invented by a designer who ran out of options. And the world said “iconic.”The first brand refresh was triggered by Mercury retrograde. Rebranding: astrology with invoices.See all Form Meets Dysfunction facts →

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The first brand’s secondary color was chosen by a dog. Which is why it looks oddly confident. | SmartAss Facts