FORM MEETS DYSFUNCTION

The first design brief was: “Make it pop.” The rest was interpretive suffering.

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The first brand’s secondary color was chosen by a dog. Which is why it looks oddly confident.The first A/B test was between “Nice” and “Mean.” Mean won. Clicks don’t lie.The first responsive design was created when a website got embarrassed on a small screen. Public shame drives innovation.The first product packaging was made to protect feelings, not objects. Which explains “unboxing culture.”The first “design trend” was started by one person and copied by everyone who feared being late.The color “Millennial Beige” was invented to stop arguments in open-plan offices. It worked… but at what cost to joy?See all Form Meets Dysfunction facts →

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The first design brief was: “Make it pop.” The rest was interpretive suffering. | SmartAss Facts