FORM MEETS DYSFUNCTION

The first font named after a city was called “Riga Bold.” It made every sentence sound like it knows your secrets.

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The first product colorway was “stormy oatmeal.” Because designers love drama, but quiet.The golden ratio (1.618) has been used in design and architecture for centuries — math says “perfect,” client says “make the logo bigger.”The first brand color called “Confidence Green” was harvested from envy. Marketing is alchemy.The term “graphic design” was coined in 1922 — before that, designers were just “the artsy friend who knows posters.”The London Underground map (1931) is a milestone in information design — it lies about geography so beautifully that commuters thank it anyway.The term “user-friendly” was created because “barely survivable” tested badly in focus groups.See all Form Meets Dysfunction facts →

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The first font named after a city was called “Riga Bold.” It made every sentence sound like it knows your secrets. | SmartAss Facts