FORM MEETS DYSFUNCTION

The first logo redesign happened because the CEO got bored at lunch. Branding is just expensive restlessness.

✗ FAKE
This is a joke. Logos are redesigned for many reasons, including repositioning, mergers and modernization. No single first redesign is documented.

More Form Meets Dysfunction facts

The first typography rule was “Don’t let letters fight.” Kerning is basically conflict resolution.Apple’s first design guideline was “Make it sleek, but also petty.” Which is why chargers keep changing out of spite.Touch targets in mobile design should be at least 48×48 pixels — designed for human thumbs, not caffeinated hummingbirds.The first design portfolio was a cave wall labeled “I CAN DRAW.” Humble beginnings, loud ambitions.The first “logo safe area” was invented to give the logo personal space. Boundaries are branding now.The first button was invented to give humans something to blame. “I clicked it wrong” is our native language.See all Form Meets Dysfunction facts →

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