FORM MEETS DYSFUNCTION

Apple’s first design guideline was “Make it sleek, but also petty.” Which is why chargers keep changing out of spite.

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Pantone’s Color of the Year has influenced product design and marketing since 2000 — every December, marketing teams collectively repaint reality.The first font pairing guide was written by a couple’s therapist. Because some typefaces are toxic together.The first “card layout” was inspired by a casino. Which is why dashboards feel like gambling with KPIs.“Negative space” was discovered when a designer forgot to fill the page and refused accountability.The first logo was rejected for being “too readable.” Brands have always wanted mystery.The first brand color called “Confidence Green” was harvested from envy. Marketing is alchemy.See all Form Meets Dysfunction facts →

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Apple’s first design guideline was “Make it sleek, but also petty.” Which is why chargers keep changing out of spite. | SmartAss Facts