FORM MEETS DYSFUNCTION

The first “logo safe area” was invented to give the logo personal space. Boundaries are branding now.

✗ FAKE

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The first “creative direction” was a finger pointing and saying “more… that.” Precision is optional in design.The first UX persona was “Steve, 34, hates everything.” Somehow, the most realistic user.The first “call to action” was literally a person yelling “DO IT.” Conversion rates were terrifyingly high.Apple’s first design guideline was “Make it sleek, but also petty.” Which is why chargers keep changing out of spite.The first product colorway was “stormy oatmeal.” Because designers love drama, but quiet.Symantec's 2010 brand acquisition and integration holds the record for the world's most expensive logo at over $1.28 billion — a very pricey logo VeriSigned.See all Form Meets Dysfunction facts →

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