FORM MEETS DYSFUNCTION

The first gradient was created when a designer spilled coffee on a blue print. “It’s intentional” became a lifestyle.

✗ FAKE

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The first “brand archetype” was “The Drama.” It’s why most startups talk like superheroes.The first brand refresh was triggered by Mercury retrograde. Rebranding: astrology with invoices.The first mascot logo was created because a company didn’t have a personality. So they bought one.The first “smart watch” was just a regular watch with opinions. It judged your steps and your life choices.The first “call to action” was literally a person yelling “DO IT.” Conversion rates were terrifyingly high.The first color called “Corporate Blue” was extracted from a spreadsheet. Naturally, it lacks joy.See all Form Meets Dysfunction facts →

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The first gradient was created when a designer spilled coffee on a blue print. “It’s intentional” became a lifestyle. | SmartAss Facts