FORM MEETS DYSFUNCTION

The first brand guideline document was 400 pages of “don’t.” Consistency is mostly fear.

✗ FAKE

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The first “mood” in moodboard was “panic.” The second was “deadline.”The first UX designer was just a tired person removing one extra step. They were immediately promoted to legend.The first “design trend” was started by one person and copied by everyone who feared being late.Touch targets in mobile design should be at least 48×48 pixels — designed for human thumbs, not caffeinated hummingbirds.The first “neumorphism” design was inspired by soap. Slippery, smooth, and hard to find buttons on.The first brand refresh was triggered by Mercury retrograde. Rebranding: astrology with invoices.See all Form Meets Dysfunction facts →

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The first brand guideline document was 400 pages of “don’t.” Consistency is mostly fear. | SmartAss Facts