FORM MEETS DYSFUNCTION

The first brand mascot was hired because HR couldn’t find culture. So they drew one.

✗ FAKE
Brand mascots have a long history in advertising, with figures such as the Michelin Man in 1898, designed to promote products. HR departments were not the origin.

More Form Meets Dysfunction facts

The first product color called “Arctic Silence” was invented in Finland and immediately ghosted all other colors.The first “design thinking” workshop was a group of people staring at a sticky note like it owed them money.The first product prototype was made from cheese. It aged poorly—so did the timeline.The first A/B test was between “Nice” and “Mean.” Mean won. Clicks don’t lie.The first mascot logo was created because a company didn’t have a personality. So they bought one.The first product colorway was “stormy oatmeal.” Because designers love drama, but quiet.See all Form Meets Dysfunction facts →

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