FORM MEETS DYSFUNCTION

The first brand’s tagline was “We exist.” And honestly, still stronger than some.

✗ FAKE

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The first “visual hierarchy” was invented by a teacher with a loud marker. Attention is a design resource.The first logo was rejected for being “too readable.” Brands have always wanted mystery.The first design award was given to a chair that “looked expensive.” Comfort was not consulted.The first mascot logo was created because a company didn’t have a personality. So they bought one.The first mockup tool was a stack of sticky notes and denial. Still industry-standard in spirit.The first “logo safe area” was invented to give the logo personal space. Boundaries are branding now.See all Form Meets Dysfunction facts →

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