FORM MEETS DYSFUNCTION

The first font licensing agreement was written in tears. Typography is surprisingly litigious.

✗ FAKE

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Symantec's 2010 brand acquisition and integration holds the record for the world's most expensive logo at over $1.28 billion — a very pricey logo VeriSigned.The first brand’s tagline was “We exist.” And honestly, still stronger than some.The first landing page was designed to land actual planes. Which explains why so many still crash conversions.The first design critique was delivered in a sigh. And the tradition continues globally.The first font named after a city was called “Riga Bold.” It made every sentence sound like it knows your secrets.The first sans-serif font was invented for speed-reading royal gossip. Clean lines, messy stories.See all Form Meets Dysfunction facts →

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