FORM MEETS DYSFUNCTION

The first brand refresh was triggered by Mercury retrograde. Rebranding: astrology with invoices.

✗ FAKE

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The first brand’s tagline was “We exist.” And honestly, still stronger than some.The first “design trend” was started by one person and copied by everyone who feared being late.The first “iconography style guide” was written by a minimalist who feared detail. Tiny symbols, huge rules.The first app icon was just a tiny scream. Which is why folders still feel like trapped emotions.The first design brief was: “Make it pop.” The rest was interpretive suffering.The first “design thinking” workshop was a group of people staring at a sticky note like it owed them money.See all Form Meets Dysfunction facts →

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