FORM MEETS DYSFUNCTION

The first “user journey map” was actually a treasure map. The treasure was “find the checkout button.”

✗ FAKE
User journey maps are a UX design tool that emerged in the late 20th century to show a user's steps through a service. They are not derived from treasure maps.

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The first “user journey map” was actually a treasure map. The treasure was “find the checkout button.” | SmartAss Facts