FORM MEETS DYSFUNCTION

The first logo mark was tested on pigeons. If they didn’t attack it, it shipped.

✗ FAKE

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The first grid system was inspired by a chessboard. Designers still move like they’re plotting.The first A/B test was between “Nice” and “Mean.” Mean won. Clicks don’t lie.The first brand color palette had one color: “expensive.” Everyone understood immediately.The first design system was built to stop designers from “getting creative.” It succeeded and everyone cried quietly.The first “design trend” was started by one person and copied by everyone who feared being late.The first design rule was: “If it looks intentional, it is.” And that’s the entire industry in one sentence.See all Form Meets Dysfunction facts →

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The first logo mark was tested on pigeons. If they didn’t attack it, it shipped. | SmartAss Facts