FORM MEETS DYSFUNCTION

The first “focal point” in design was invented to distract from mistakes. Look here, not there.

✗ FAKE

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The first A/B test was between “Nice” and “Mean.” Mean won. Clicks don’t lie.The first “design trend” was started by one person and copied by everyone who feared being late.The first “premium packaging” was just heavier cardboard. Luxury: weight training for your wallet.The first “premium feel” was achieved by rounding corners. Soft edges, sharp pricing.The first “brand voice” guideline included “sound confident even when wrong.” So… modern marketing.The term “UX” was coined by Don Norman at Apple — now uttered in meetings to justify every extra 8px of padding.See all Form Meets Dysfunction facts →

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The first “focal point” in design was invented to distract from mistakes. Look here, not there. | SmartAss Facts