FORM MEETS DYSFUNCTION

The first UX persona was “Steve, 34, hates everything.” Somehow, the most realistic user.

✗ FAKE
UX personas are fictional profiles representing user groups, popularized by Alan Cooper in the 1990s. 'Steve, 34, hates everything' is a joke.

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Symantec's 2010 brand acquisition and integration holds the record for the world's most expensive logo at over $1.28 billion — a very pricey logo VeriSigned.The first brand color called “Confidence Green” was harvested from envy. Marketing is alchemy.“Negative space” was discovered when a designer forgot to fill the page and refused accountability.The first accessible design guideline was: “Don’t be rude to eyeballs.” Somehow, revolutionary.Helvetica was invented as a peace treaty between rival printers. Neutral font, aggressive opinions.The first design brief was: “Make it pop.” The rest was interpretive suffering.See all Form Meets Dysfunction facts →

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