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The first serif font was invented to look smarter than it ac…
FORM MEETS DYSFUNCTION
The first serif font was invented to look smarter than it actually was. Decorative confidence.
✗ FAKE
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The first mascot logo was created because a company didn’t have a personality. So they bought one.
The golden ratio was discovered when a designer measured their ego. Turns out perfection is 1.618 parts confidence, 0.0 parts feedback.
The first brand color palette had one color: “expensive.” Everyone understood immediately.
The first logo redesign happened because the CEO got bored at lunch. Branding is just expensive restlessness.
The first brand guideline document was 400 pages of “don’t.” Consistency is mostly fear.
The first “design sprint” was invented by someone who jogged away from deadlines. Fast work, slow healing.
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The first serif font was invented to look smarter than it actually was. Decorative confidence. | SmartAss Facts