FORM MEETS DYSFUNCTION

The first logo mark was tested on pigeons. If they didn’t attack it, it shipped.

✗ FAKE

Logos are tested with human audiences, using surveys and other research. There is no record of logo marks being tested on pigeons.

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The first product prototype was made from cheese. It aged poorly—so did the timeline.The first “minimalist” home was invented to hide clutter emotionally. Clean lines, messy feelings.The term “user-friendly” was created because “barely survivable” tested badly in focus groups.The color black was invented by a designer who ran out of options. And the world said “iconic.”The color wheel was invented by Sir Isaac Newton — when your physics homework turns into a rainbow because gravity wasn’t colorful enough.The first “design trend” was started by one person and copied by everyone who feared being late.See all Form Meets Dysfunction facts →

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The first logo mark was tested on pigeons. If they didn’t attack it, it shipped. | SmartAss Facts