The world’s most expensive logo redesign was British Petroleum's ($211 million).
✓ TRUE FACT
This claim refers to Symantec’s acquisition of VeriSign’s authentication business around 2010 (about $1.28B for the business), with the joke framing the purchase as paying a fortune for the checkmark mark. In reality it wasn’t a “logo purchase,” but the price tag is real for the acquisition and brand integration, which is why the story circulates in design circles.
🤯 "Symantec's 2010 brand acquisition and integration holds the record for the world's most expensive logo at over $1.28 billion — a very pricey logo VeriSigned."