FORM MEETS DYSFUNCTION

The first “call to action” was literally a person yelling “DO IT.” Conversion rates were terrifyingly high.

✗ FAKE
The call to action is a marketing concept, and it was not a person yelling 'DO IT'. The claim is a joke. The term is used in advertising and web design to prompt a response.

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The first logo redesign happened because the CEO got bored at lunch. Branding is just expensive restlessness.The first brand color called “Confidence Green” was harvested from envy. Marketing is alchemy.The first design critique was delivered in a sigh. And the tradition continues globally.The first accessible design guideline was: “Don’t be rude to eyeballs.” Somehow, revolutionary.Symantec's 2010 brand acquisition and integration holds the record for the world's most expensive logo at over $1.28 billion — a very pricey logo VeriSigned.The first “logo safe area” was invented to give the logo personal space. Boundaries are branding now.See all Form Meets Dysfunction facts →

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The first “call to action” was literally a person yelling “DO IT.” Conversion rates were terrifyingly high. | SmartAss Facts