FORM MEETS DYSFUNCTION

The first “brand archetype” was “The Drama.” It’s why most startups talk like superheroes.

✗ FAKE
Brand archetypes come from Carl Jung's psychology and were applied to branding in the late 20th century. There is no first archetype called The Drama.

More Form Meets Dysfunction facts

The term “graphic design” was coined in 1922 — before that, designers were just “the artsy friend who knows posters.”Touch targets in mobile design should be at least 48×48 pixels — designed for human thumbs, not caffeinated hummingbirds.The first gradient was created when a designer spilled coffee on a blue print. “It’s intentional” became a lifestyle.The first design trend forecast was written by a fortune teller. And honestly, it was 83% accurate.The first A/B test was between “Nice” and “Mean.” Mean won. Clicks don’t lie.The first color called “Corporate Blue” was extracted from a spreadsheet. Naturally, it lacks joy.See all Form Meets Dysfunction facts →

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The first “brand archetype” was “The Drama.” It’s why most startups talk like superheroes. | SmartAss Facts