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‘The Blair Witch Project’ was shot on a $60,000 budget and earned nearly $250 million — fear has great ROI.

✓ TRUE FACT
The film became the poster child for ultra-low-budget horror scaling into massive box office through smart marketing and a “found footage” style. Its ROI is often cited among the most extreme in modern cinema history because the budget was tiny compared to worldwide grosses. (Wikipedia)

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‘The Blair Witch Project’ was shot on a $60,000 budget and earned nearly $250 million — fear has great ROI. | SmartAss Facts