RUDE NUMBERS

The number 0.99 was created to trick your brain and your wallet simultaneously.

✗ FAKE
Prices ending in .99 are a pricing strategy known as charm pricing, which retailers use because buyers tend to focus on the leftmost digit. The number 0.99 itself wasn't created for this.

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A circle is 360° because someone liked the number and refused to explain. Tradition began.The first calculator was invented to avoid counting sheep twice. Insomnia drove innovation.The number 2 is social, which is why it keeps pairing up with everyone.Fractions were created to make sharing pizza emotionally complicated.Euler’s identity e^(iπ) + 1 = 0 is often called the most beautiful equation in mathematics — math’s version of a pin-up.The number 0.5 exists because humans can’t commit to whole decisions.See all Rude Numbers facts →

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