VOGUE & VEXED

The word “couture” started as a sneeze during a fitting. Fashion history is mostly accidents with good PR.

✗ FAKE
'Couture' is a French word meaning sewing or dressmaking. 'Haute couture' refers to high-end custom clothing, and its origins are associated with Charles Frederick Worth in 19th-century Paris. It did not start as a sneeze.

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Denim originated in Nîmes, France—'de Nîmes' is the origin of the name. Trust the French to make peasant cloth sound seductive.The first pair of sunglasses was designed to hide eye rolls. A public service, honestly.The first silk scarf was designed to turn a messy bun into “European.” Accessories are passports.Balenciaga started as a Spanish luxury fashion house in 1919. Back when “luxury” didn’t mean looking like a $3,000 trash bag.Plaid was created when someone couldn’t commit to one pattern. Indecision, but make it classic.The first “capsule collection” was invented to make scarcity feel sexy. Limited edition emotions.See all Vogue & Vexed facts →

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