VOGUE & VEXED

The first designer label was sewn in so clothes could brag quietly. Branding is whispering with confidence.

✗ FAKE
Clothing labels identify the maker, size and care. Charles Frederick Worth is often credited with putting labels in garments in the 19th century, and they were not designed to brag quietly.

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Zippers were invented in 1891 and were originally called 'clasp lockers'. Thankfully rebranded before Gen Z found out.Queen Elizabeth I banned anyone except royalty from wearing purple. Even 16th-century gatekeeping was on brand.The first “mixing prints” rule was created by someone who likes chaos but hates commitment.Karl Lagerfeld was the creative director of Chanel for over 30 years. Powered entirely by caffeine, wit, and spite.The first pair of flip-flops was created by someone who hated laces and loved freedom. Chaos sandals.The first pair of sunglasses became popular because sunlight was “too personal.” Privacy, but outdoors.See all Vogue & Vexed facts →

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The first designer label was sewn in so clothes could brag quietly. Branding is whispering with confidence. | SmartAss Facts