Form Meets Dysfunction

The first logo was rejected for being “too readable.” Brands have always wanted mystery.

✗ FAKE

🤯 "The first logo was rejected for being “too readable.” Brands have always wanted mystery."

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Helvetica is one of the most widely used typefaces in the world. Pantone’s Color of the Year has influenced product design and marketing since 2000. The color wheel was invented by Sir Isaac Newton. The first website ever created was designed by Tim Berners-Lee in 1991. The golden ratio (1.618) has been used in design and architecture for centuries. The iPhone’s original design took over two years to develop. See all Design facts →

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