Pantone’s Color of the Year has influenced product design and marketing since 2000.
✓ TRUE FACT
Pantone began its Color of the Year program around 2000, and many brands align seasonal product palettes to it. It’s become a marketing signal—less about science, more about trend-setting across fashion, interiors, and packaging.
🤯 "Pantone’s Color of the Year has influenced product design and marketing since 2000 — every December, marketing teams collectively repaint reality."