HORSEPOWER & SASS

The first automotive logo was chosen by throwing darts at a dictionary. Branding began with violence.

✗ FAKE
This is a joke. Car-maker logos have varied origins, such as founders' names, city emblems or racing heritage. None is known to have been picked by throwing darts at a dictionary.

More Horsepower & Sass facts

The first race track was a farmer’s field. That’s why motorsport still has mud energy.The first gasoline-powered car was built by Karl Benz in 1885 — back when “horsepower” still involved actual horses and the speed limit was “don’t spook the cow.The original GPS voice was a tired dad saying “I told you so.” And honestly, it still is.The first car horn melody was “Happy Birthday.” It changed after drivers showed their true nature.Diesel engines were invented by Rudolf Diesel in 1897 — he built it; truck ads did the rest.The first dashboard was a literal plank of wood. So the term “dashboard” was aggressively honest.See all Horsepower & Sass facts →

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