Designers often name collections based on seasons: SS (spring/summer), FW (fall/winter).
✓ TRUE FACT
Fashion calendars typically run two main seasons per year—Spring/Summer and Fall/Winter—so brands plan and present collections on that cadence. Many labels also add “resort/cruise” and “pre-fall,” effectively making 4+ collection moments annually.
🤯 "Designers often name collections based on seasons: SS (spring/summer), FW (fall/winter). Also describes their moods during fashion week: stressed and fried."